Year
2025
Client
Flying Goose Media
Category
WEBSITE
Product Duration
5 - 6 Weeks
Research for Flying Goose Media centerd on the videography and creative production industry in Alberta, examining how clients engage with video-heavy websites and evaluating competitor portfolios across North America. The project began with a site already in development, which I refined and elevated into a stronger platform. Key insights emphasized the importance of credibility, visual storytelling, and seamless navigation where showcasing work through video becomes the primary driver of trust and conversion. By understanding how users interact with media-rich platforms, we identified what transforms a standard portfolio into a compelling client acquisition tool.
Design for Flying Goose Media prioritized creating a video-forward experience that reflected the company’s expertise in storytelling and production. Starting with a site already partially developed, we refined layouts, optimized flow, and elevated the overall presentation. Key decisions centered on balancing high-impact video with performance and usability—ensuring the portfolio remained immersive without sacrificing speed. By focusing on clean structure, visual hierarchy, and seamless integration of media, we built a platform that transforms creative work into a persuasive client acquisition tool.
Development for Flying Goose Media involved refining a partially built website into a polished, video-heavy platform optimized for performance and scale. I created all responsive breakpoints to ensure seamless viewing across every screen size, from desktop to mobile, while maintaining smooth video playback. The backend was streamlined and the site’s structure simplified for easy content updates, giving the client long-term flexibility. Key improvements balanced speed with visual impact, transforming an unfinished project into a reliable platform that showcases work and drives client acquisition.
Concept for Flying Goose Media centered on building a video-first platform that embodied the company’s identity as storytellers and creators. The idea was to design a site where video wasn’t just content but the core experience, guiding users through their portfolio with immersion and impact. We shaped the concept around clarity, professionalism, and visual flow—ensuring every element supported the creative showcase. By defining how video and design could work together, we established a foundation that elevates the brand and drives client engagement.
