Year
2025
Client
Justine Marie
Category
Website
Product Duration
1 - 2 Weeks
The research for the Flavor Hunters website involved a hands on approach to fully understand the brand and its vision. Time was spent trying out the products and meetings were held in person with the Flavor Hunters team to discuss their goals, target audience, and the story behind the brand. These conversations provided valuable insight into their creative process, from sourcing ingredients to crafting each batch, allowing the design to authentically capture their passion for flavor. This direct involvement with both the products and the people behind them ensured the final website accurately reflected the brand’s energy, values, and personality.
The Flavor Hunters website was designed as a single-page experience that captures the brand’s bold and handcrafted personality through a clean, modern layout. The design emphasizes strong typography, vibrant color contrasts, and smooth transitions to create an engaging flow from section to section. Every element was carefully structured to keep the focus on the sauces, highlighting their individuality and craftsmanship. All product photography featured on the site was captured and edited in-house, ensuring a consistent and authentic look that complements the overall design.
The development of the Flavor Hunters website focused on creating an interactive, visually engaging experience that reflects the brand’s bold identity. A custom preloader was built to display a clean animation while assets loaded, ensuring smooth performance from the start. The site features a custom cursor with a trailing effect of the brand’s hot sauces, adding a fun, branded touch. A horizontal scroll section was developed to break the layout and highlight key content dynamically. Additionally, a color-change effect was added, allowing the background and headings to shift as users scroll. Toward the end of the page, the featured hot sauce dynamically changes as the user scrolls — blending interactivity and design to showcase each flavor in a modern, immersive format.
The concept behind the Flavor Hunters website was to translate the brand’s passion for bold, handcrafted hot sauces into a digital experience that feels alive and flavorful. The goal was to design a single-page site that captures the intensity of each sauce through motion, color, and interaction. Every element from the smooth scroll transitions to the dynamic cursor effects was created to make users feel immersed in the brand’s world. The concept centered on turning simple product browsing into an experience that reflects creativity, local pride, and the pursuit of perfect flavor.
