Year
2025
Client
Nathan Arsenault
Category
Website
Product Duration
2 - 3 Weeks
Research for Arsenault Elevators & Lifts began with understanding Nathan Arsenault’s vision for the brand—creating a website that reflects both professionalism and approachability. The process involved identifying what makes Arsenault stand out in the elevator and lift industry, focusing on craftsmanship, trust, and customer service. By studying how clients search for accessibility solutions and what builds confidence in their decision-making, the final direction centerd on clarity, quality, and a modern presentation that accurately represents Nathan’s standard of work.
The design prioritizes clarity and accessibility while maintaining a polished, professional aesthetic. A clean layout with structured sections and subtle motion helps communicate the brand’s reliability and attention to detail. Soft neutral tones paired with strong accent colours reflect a balance between warmth and precision. Every page—from service descriptions to contact forms—is designed to instill confidence and make it easy for visitors to take the next step toward their mobility solution.
The Arsenault Elevators & Lifts website was developed with an emphasis on performance, usability, and responsive design. Built using modern web development tools, the site loads quickly and adapts seamlessly across all screen sizes. Animations and hover effects were used subtly to maintain an engaging yet professional feel. Each component was optimized for accessibility and SEO, ensuring the website not only performs well but also reaches the right audience effectively.
The concept behind the Arsenault Elevators & Lifts website centers on trust, precision, and upward movement—both literally and metaphorically. It combines clean modern design with a sense of elevation and flow, mirroring the company’s commitment to helping people move freely and safely. The overall experience aims to feel light, smooth, and empowering, just like the lifts and elevators it represents.
